Clever assets that improve customer experience
We’re past the point that a good-looking website alone is enough to keep customers on-board with your product or service offerings.
In this digital world, you also need to provide good, genuinely helpful, and easy to use assets that empower them to make informed financial decisions.
We have seen a lot of creativity over the past few years, and these assets are becoming a lot more accessible.
There are a lot of out the box plugins that can aid in both conversion and retention, so lets go over a few.
Calculator tools
This one is great for eCommerce operations because, ultimately it’s just a clever way of filtering products that’s accessible to customers who might not be clued up on product sizes.
From heating calculators for radiator companies to size calculators for bikes, you can get all the information you need to effectively filter a range for a customer.
This saves their time, cuts down on queries about suitability, and makes your site stand out in a niche.
For the most part, this will usually just require a form tool with a bit of logic added in and most sectors already have out-the-box solutions available on website app and plugin stores.
Paperwork explainer
This is a big one for service based firms like legal firms or accounting businesses that need to use specific language which can appear inaccessible to customers.
Utility operations can also make use of explainer type assets that allow you to de-jargon paperwork and ensure that your customers know what to look out for in crucial documents.
Castle Water, a business water supply company, has used this kind of asset well.
As a business owner you may have had to pay business water bills, and you’ll likely know how complicated they can be.
Castle Water, clearly acknowledging this, have made a bill explainer where you hover over different parts of their bill and it clearly explains the substance behind the jargon.
Quizzes
Onboarding is laborious and something that a SAAS customer might want to hold off from.
A quiz however, is a bit more engaging and highlights that you want to know more about the customer, and aren’t just gathering housekeeping details.
As well as being an incredibly easy asset to make, quizzes can often leverage existing onboarding frameworks. The asset has always worked well, but the slight perspective flip on the customer's end will help you bolster engagement.
Dynamic Feedback
Feedback is crucial to improve business practices. It’s also key to host on your site as a trust signal, no matter what you do.
However, people will only typically leave feedback if they are very impressed, or disappointed.
There is software that makes feedback much easier to submit, like YOTPO which sends out emails that you can choose star ratings on which is a lot easier than logging into a review site.
If you are a new or growing company, this is a great way to get fast feedback, and build your profile with real customer testimonials.
It’s a digital world, don’t get left behind
Like we said at the beginning of this guide, a website isn’t really enough anymore, you need to make a website that funnels them exactly where they need to go.
These examples cover core areas like ecommerce, services, SAAS and startups, but ultimately it’s down to you to find online pain points that your customers are experiencing and look into creating assets that make them much less painful.