LinkedIn Marketing Agency
Get your business in front of the people who matter, on the platform where business happens.
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LinkedIn Marketing For Your Business
Unlock the potential of LinkedIn for your business. As a leading LinkedIn Marketing Agency, we specialise in creating tailored strategies that enhance your brand's visibility, engage your target audience, and drive business growth.
Whether you're looking to leverage LinkedIn Ads, improve your company page, generate leads, or elevate your personal brand, our expert team is here to guide you every step of the way.
We offer a range of services, from full management of your social media to training for your teams and accountability workshops.
However you need support, The Small Biz Expert are here to help you
LinkedIn Advertising Services
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Developing your LinkedIn Ads Strategy
We begin by understanding your business objectives, target audience, and competitive landscape. This insight allows us to craft a bespoke LinkedIn advertising strategy that aligns with your goals, whether it's brand awareness, lead generation, or event promotion. Our team works closely with you to define clear KPIs, ensuring that our approach is focused and results-driven.Where required, we can also help you implement a full funnel campaign, including landing pages, email follow ups and webinar production.
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Targeted Campaigns
LinkedIn's advanced targeting capabilities allow us to reach your ideal customers based on job title, industry, company size, and more. We refine your target audience to ensure that your ads are seen by the professionals most likely to engage with your brand. We also help you retarget your most valuable audiences. This precision targeting is key to maximising the impact of your ad spend and achieving a higher ROI.
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Creative That Converts
LinkedIn offers a variety of ad formats, from sponsored content and message ads to dynamic ads and text ads, to suit different campaign objectives. We brief ad creatives that resonate with your target audience, ensuring that your brand stands out in the LinkedIn feed. We prioritise clear messaging and strong calls to action to drive user engagement and conversions.
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Ongoing Optimisation
Advertising on LinkedIn is not a set-it-and-forget-it process. Our team continuously monitors and optimises your campaigns for performance. By analysing key metrics such as click-through rates, conversion rates, and lead quality, we make data-driven adjustments to your campaigns. This iterative process ensures that your campaigns are always optimised for the highest possible performance.
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Blended Strategy
We go beyond simply setting up your ads campaigns and instead help you build a goal-oriented ecosystem. In practice, this can mean blending your organic and paid LinkedIn Strategies or incorporating other platforms into your digital marketing strategy, such as Google Ads or email marketing. We can also help you to build out your funnel, including landing pages, event setup and the ideation and creation of lead magnets.
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Performance Measurement & Reporting
Transparency and accountability are at the core of our LinkedIn Advertising services. We provide detailed reports that offer insights into your campaign's performance, including reach, engagement, leads generated, and ROI. Our reports are designed to be easily understandable, allowing you to see the value of your LinkedIn advertising investment
Customer Testimonials
LinkedIn Company Strategy
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LinkedIn Company Profile Optimisation
Our first step is to ensure that your LinkedIn Company Page accurately reflects your brand's identity and value proposition. This includes optimising your page with compelling imagery, detailed company information, and strategic keywords to improve visibility and searchability. We also ensure that your branding is consistent across all digital platforms, reinforcing your professional image.
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Content Strategy and Creation
Content is king on LinkedIn. Our content experts develop a comprehensive content calendar that aligns with your brand's messaging and business goals. We create and curate high-quality content, including articles, posts, videos, and infographics, designed to engage your specific audience. Our focus is on delivering value to your followers, whether it's industry insights, company news, thought leadership, or success stories, to keep them engaged and informed.
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Building Your LinkedIn Community
Active engagement on your Company Page is essential for building a community of followers who are invested in your brand. We monitor your page to respond promptly to comments and messages and undertake outbound engagement, fostering a positive environment and encouraging dialogue. By leveraging LinkedIn's features, we enhance your visibility and facilitate greater interaction with your content.
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Analytics and Learning
To continuously improve your LinkedIn presence, we delve deep into LinkedIn's analytics. We track key performance indicators (KPIs) both on the platform, and from other .sources such as you website and from competitor pages These insights allow us to refine your content strategy, optimise LinkedIn’s algorithm, and identify the most effective types of content for your audience.
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LinkedIn Showcase Pages
For businesses with multiple brands, products, or services, we also manage LinkedIn Showcase Pages. These pages allow you to segment your audience and tailor content to specific interests, providing a more personalised experience. We manage each Showcase Page with the same level of detail and strategy as your main Company Page, ensuring cohesive branding and messaging across all platforms.
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Employee Advocacy
Your employees are your best advocates. We can help you mobilise your team to amplify your content and increase your reach. By encouraging employees to engage with and share your company's posts, we leverage their networks to enhance visibility and credibility.
LinkedIn Consultants
In addition to our fully managed services, we offer LinkedIn consultancy to help you achieve your goals. We provide personalised advice to help organisations and individuals enhance their LinkedIn Strategies.
From helping you to bring out the magic in your profile, to working alongside you to craft your perfect content calendar, our LinkedIn consulting services are designed as a “done with you” service that can assist individuals and busy in-house teams.
LinkedIn Training
Equip your team with the skills needed for LinkedIn success. Our training sessions are tailored to your business needs, offering insights into best practices, advanced features, and strategies to maximise your LinkedIn presence. Whether in-person or online, our workshops are designed to elevate your team's LinkedIn understanding and use of LinkedIn features.
Frequently Asked Questions About LinkedIn Marketing
Whether you're thinking about LinkedIn advertising, need a hand with your company page or want to get more from your in-house marketing, here are a few things you might want to know.
What LinkedIn marketing services does The Small Biz Expert offer?
The Small Biz Expert offers LinkedIn advertising management, company page management, content strategy, consultancy and training.
Whether you want someone to manage your LinkedIn activity or you'd prefer to keep things in-house with a bit of expert guidance, we can help you reach the right people and make better use of the platform.
Can The Small Biz Expert manage LinkedIn Ads for my business?
Yes. We can help with setting up, managing and improving your LinkedIn advertising campaigns.
From choosing the right audiences and developing ad creative to monitoring performance and making ongoing improvements, we'll focus on getting your campaigns working towards your business goals.
We also look beyond clicks and impressions to understand whether your advertising is generating useful enquiries and opportunities.
Can The Small Biz Expert support our in-house marketing team?
Absolutely. You don't have to outsource your LinkedIn marketing to benefit from some additional expertise.
We offer consultancy and tailored training for in-house marketers who want support with LinkedIn advertising, content planning, campaign performance or developing their approach.
Think of us as an extra pair of experienced hands when you need them.
Does The Small Biz Expert offer LinkedIn advertising training?
Yes. Our LinkedIn advertising training is tailored to your business, your experience and what you want to achieve.
We can help you understand campaign setup, audience targeting, budgets, reporting and ongoing optimisation, so you feel more confident managing your own campaigns.
If you'd like to explore training options, get in touch with our team .
Is LinkedIn marketing worth it for small businesses?
It can be, especially if you're looking to reach other businesses, decision-makers or people working in a particular industry.
You don't necessarily need thousands of followers or a huge advertising budget. It's often more valuable to reach a smaller, relevant audience than lots of people who are unlikely to need your services.
How much does LinkedIn advertising cost?
LinkedIn advertising costs vary depending on your audience, objectives and the competition for the people you're trying to reach.
It can cost more per click than advertising on some other platforms, but that doesn't necessarily make it less effective. If you're reaching relevant decision-makers, the value of those opportunities can make a real difference.
The important thing is understanding what your budget is achieving, rather than looking at the cost of clicks alone.
Can LinkedIn Ads generate leads for B2B businesses?
Yes. LinkedIn can be particularly useful for B2B lead generation because you can target audiences using professional information, including job roles, industries and company sizes.
Campaigns can direct people to your website, encourage enquiries through LinkedIn Lead Gen Forms or promote content to potential customers.
As with any advertising platform, it's important to look at the quality of the leads you're generating, not just the number.
Is organic LinkedIn marketing better than paid advertising?
Neither is automatically better. They simply do different jobs.
Organic LinkedIn marketing helps you build credibility, share your expertise and develop relationships over time. Paid advertising can help you reach a specific audience beyond your existing network.
The right approach depends on your goals, resources and budget. For some businesses, a combination of both makes the most sense.
Not quite sure where to start with LinkedIn? Tell us a little about what you're trying to achieve and we'll help you work out the next step.
Let's Talk LinkedIn