Google Ads Experts
Let’s shout about your business
Google Ads Agency Based in London
Want to boost your business with Google Ads?
If you are a small or medium-sized business, Google Ads can be one of the fastest ways to win new customers, but only if your campaigns are set up and managed correctly.
At The Small Biz Expert, we specialise in helping SMEs make the most of their advertising budget. From generating leads to selling products or building brand awareness through YouTube ads, our Google Ads campaigns are designed to deliver results you can measure.
Whether you’re completely new to PPC or need support fixing an underperforming account, we offer affordable audits, campaign setups and ongoing management tailored to smaller businesses. As a certified Google Ads Partner, we’ll make sure every pound you spend works harder.
Get Business Booming With Our PPC Services - Tailored to a Range of Budgets
We offer a range of PPC services designed to meet our customers at every stage of their journey.
Whether you’re looking for a PPC agency to fully manage your advertising, want to upskill in-house teams with Google Ads training, or just need a helping hand via Google Ads consultancy, we offer both done-for-you and done-with-you services, so we always have a solution to fit your business.
Customer Testimonials
Our PPC Services
Google Ads Account Setup and Audit
If you’re new to Google Ads, we can help you set up your account for success. Already have a campaign? Our comprehensive audit service ensures your current setup is optimised for the best performance.
Full account creation and configuration
Keyword research and strategy
Campaign structure design
Ad copy and extension setup
Landing page consultation (or we can help build your landing pages upon request)
Conversion tracking setup
Just need an audit and recommendations for your in house team? Check out our PPC audit services
Google Ads Management
Whether you’re just getting started or want to improve your existing campaigns, we offer hands-on Google Ads support designed to get real results — not just clicks.
Our management service covers everything you’d expect — and quite a bit you might not. Here’s what we take care of:
Campaign Strategy and Setup
We begin by clarifying your goals and target audience, then develop a tailored campaign strategy. From selecting the right keywords to choosing the most effective campaign types (Search, Display, Shopping, YouTube or Performance Max), everything is set up with purpose and precision.
Competitor Analysis
Knowing what your competitors are doing helps to spot opportunities for growth, and avoid competing in the wrong areas. We will review their ads, positioning and landing pages to see what’s working your marketing and where you can stand out.
Keyword and Audience Research
We’ll identify high-intent keywords your ideal customers are searching for and build out ad groups that align with their needs. We also dig into audience insights to ensure we’re targeting the right people, at the right time, on the right platforms.
Ad Copy and Creative
You’ll get well-crafted ad copy that speaks directly to your audience while also meeting Google best practice.
For Display and YouTube campaigns, we can also support with visuals or advise on creative direction.
Ongoing Optimisation
This includes adjusting bids, refining keyword targeting, testing new ad copy or creative, updating negative keywords, and shifting budget towards the best-performing areas. We also make seasonal tweaks, monitor search trends, and respond to any changes in your market or offer.
Budget Planning & Scaling
We help you make the most of your budget. Whether you’re starting small or at scaling stage. We monitor spend, make recommendations, and reallocate budget where needed.
We respond to seasonal shifts and help you to scale effectively.
Done with you options
If you’re not quite ready for full management, or have in-house capacity, but still want expert eyes on your account, our “done with you” services are a great in-between option.
Report and consulting
A lighter touch version of our full services, we provide a monthly report and recommendations for you to implment
Costs from just £299+VAT per month
Google Ads Training
Our tailored PPC training sessions are built around your goals and experience level, so you leave with the knowledge (and confidence) to run your ads effectively.
View our Google Ads Training
Power Hour Sessions
If you need help with a specific issue, or want to ask your burning questions, our Power Hour sessions provide fast expert advice as and when you need it.
Why Choose The Small Biz Expert?
We have helped hundreds of small business owners to grow through digital marketing strategies.
Unlike many Google Ads agencies, we don’t just focus on what’s happening within the platform. Instead, we take a holistic approach, enhancing your entire sales cycle. Whether it's through conversion rate optimisation, SEO, or paid social, we ensure that your Google Ads work in harmony with the rest of your marketing strategy—maximising results across the board.
What’s more, we have proven results and are Google ads partners. You can view our work, or contact us for further industry specific case studies.
What’s more we work with businesses of all stages and sizes, and therefore have solutions that fit within a range of budgets - including training, simple setups and audits.
Google Ads Services
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PPC Ads Made To Convert
In addition to our status as a Google Ads Partner, The Small Biz Expert is also a well established content writing agency. This means that all of our adverts are well written and created to drive interest and relevant clicks, helping you to stand out from your competitors.
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Bing Ads For Small Business
In addition to Google advertising, The Small Biz Expert can also run campaigns on Bing - sometimes ideal for those who are targeting an older demographic or want to optimise a small budget.
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Social Media Pay Per Click Agency
In addition to Google search, The Small Biz Expert also offers social media advertising and has created excellent campaigns for clients in a wide range of sectors. Find out more about our Facebook, Instagram and LinkedIn advertising.
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Google Ads Training
Are you currently using Google ads but worried that you aren’t getting the best results? Perhaps you’ve been tasked with running Google ad campaigns for your organisation but are unsure how to optimise your campaigns. Or you’re a freelancer looking to further your knowledge of how to use Google advertising for your clients.
How Much Does a Google Ads Agency cost?
We offer a range of packages to suit almost all budgets. We know that not every business is ready to fully outsource its ads, so we provide a range of services, from PPC audits and Google Ads training to full management of your PPC campaigns.
For businesses that aren’t yet ready to use a Google ads agency, we also offer more supportive services.
These help you manage your own PPC campaigns by offering audits and advice. Prices start at just £150+VAT for an initial Power Hour.
PPC FAQs
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Your budget will completely depend on your industry, goals and competition. However if you book a discovery call with us, letting us know a bit more about your business, we are happy to provide more of a steer on the best budget for your circumstances.
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We can do both. Whether you’re looking for a one off setup that your team can manage, ongoing PPC management, or ad-hoc consultancy support, we have a package that fits.
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It completley depends on your starting point. Most of our clients see traction within the first few weeks, but it can take a while to fully optimise your performance.
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Yes, you will always retain full access and ownershp of your advertising account.
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Absolutely. If you’re struggling with a specific campaign our Google ads audits or Power Hour sessions might be just what you need.
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Of course. Tracking your key metrics such as sales, form fills or phone calls is key to a succesful campaings. We set up any required tracking as part of our setup process.
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Yes! Our Google ads audits offer a deep dive into your PPC campaings, landing pages and how you reach your goals.