Google Ads & PPC Audits
Whether you are managing your Google ads or other PPC campaign in house, or are using the services of a PPC Agency, our PPC auditing services help you to uncover opportunities within your campaings, unlocking more ROI and less wasted spend.
Why choose our Google Ads Audit Services?
Most PPC audits focus purely on the technical setup. We go much deeper.
Yes, we will check your tracking, structure, search terms, bidding strategy and everything else you would expect, but we also look at the human side of search. That means understanding intent, mapping real user behaviour, and making sure your ads and landing pages meet people exactly where they are in their journey.
Because this is where performance actually comes from. It is not just keywords. It is understanding what your audience is thinking, what matters to them, what might be holding them back and whether your current funnel is supporting them properly.
We have conducted hundreds of PPC audits across almost every industry and managed more than £ 10 million in ad spend. We are also a certified Google Partner, which gives you confidence that our advice is backed by ongoing training, best practice and hands-on experience.
When you choose us, you get a strategic review that covers the full picture. Clear recommendations you can implement immediately. Honest insights about what is working and what is wasting budget. And a practical roadmap designed to help you grow your leads, not just tidy up your account.
If you want an audit that looks beyond the surface and uncovers what will truly move the needle, you are in the right place.
Read our reviews…
How it works
What do we look at?
Campaign structure
Are your campaigns set up to give you control, scale and clarity? We’ll spot structural issues that could be hurting performance.
Competiton
We analyse the competitive landscape to identify opportunties and threats alongside emerging trends and new competitors.
Customer Journey
We’ll assess if your landing pages are helping or hindering conversions – and offer tips for improvement if needed.
Keyword Targeting
We review the relevance of your keywords, check for wasted spend, and advise on match types and keyword strategy.
Conversion Tracking
We’ll check your tracking setup, so you’re making decisions based on accurate, meaningful data.
Bidding & Budgets
Manual vs automated? Maximise conversions or target CPA? We’ll ensure your bidding aligns with your goals – and isn’t costing more than it should.
Ads & Extensions
We analyse your ad copy, calls to action and use of ad extensions to ensure you’re making the most of every impression.
Audience Targeting
We look at how well you’re refining who sees your ads – and whether you’re missing chances to segment or exclude irrelevant clicks.
Settings & Quick wins
We will ensure that you aren’t wasted budget with incorrect settings and how you can easily manage your account.
PPC Audits - Commonly asked questions
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The cost for our SEO audit will depend on several factors including the size of your account, how many campaings you are running and the types of campaing.
However costs start from £650+VAT for a simple service based website to around £4000+VAT for a very complex account.
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No. We have found that PPC agencies who offer free audits tend to offer just “problems” without solutions in order to sell their services. Our audits are designed to give you a roadmap that you can implement. However if you do opt for us to manage your PPC campaings post review, we can offer an inital discount on our setup fees.
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Of course! When we deliver your Advertising audit we can provide you with costs to implement some or all of the recommended changes - but there is NO OBLIGATION for you to do so.
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Yes - we can audit your paid social campaigns on platforms including Meta, LinkedIn and Tiktok.
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Yes, find out more about our SEO audit services here.
Other options
Not sure if you need an audit or something else? Book a call with us to discuss your needs. We can also offer
PPC Training
Our Google Ads training is designed to help business owners or in-house teams to manage their PPC campaigns.
Find out more about our PPC training.
Power Hour Sessions
Stuck on a single issue with your advertising? Not sure if your account is performing?
Our Google Ads Power Hour sessions offer a fast, focused way to get expert advice and practical solutions – without committing to long-term support.
Whether you need help troubleshooting a campaign, understanding your data, or just want a second opinion before making changes, this one-to-one session is designed to give you clarity and confidence.
Mini Audit
If you have a small account or just want a quick check up, we offer a mini audit that can help identify issues and quick wins. You will get a video recording with recommended actions.
Costs from £200+VAT
Ongoing PPC Management
We take the stress out of Google Ads or other PPC platforms by managing everything for you – from campaign setup and strategy to ongoing optimisation and reporting.
Find out more about our PPC services.