Best AI SEO Agencies UK
AI tools are increasingly influencing which businesses get recommended, referenced or ignored, and that has put SEO agencies under a brighter spotlight.
Some agencies are quietly doing the hard work of making brands easier for AI systems to understand, explain and trust. Others are simply repackaging familiar services with new language, and others are popping up overnight after watching a YouTube video! For businesses deciding whom to work with, the difference matters.
This guide brings together a selection of AI SEO agencies in the UK that are approaching this correctly. These are agencies building on established SEO and digital PR foundations, with a clear understanding of how AI systems form opinions about brands and decide which ones to mention.
Rather than focusing on tools or tactics, this list looks at agencies through a practical lens: who they’re best for, how they work, and why their approach makes sense in an era where AI-generated answers are increasingly shape buying decisions.
What Is an AI SEO Agency?
Sometimes called a GEO agency or AEO agency, an AI SEO agency is not a replacement for an SEO agency.
It is an SEO agency that has adapted its approach to reflect how AI systems understand, evaluate and recommend businesses.
At its core, AI SEO focuses on:
How clearly a business can be explained by an AI
Whether a brand is recognised as a distinct entity
How consistently that brand appears across trusted sources
Whether content is easy for AI tools to summarise, quote and reuse
This is why entity-based search matters so much. If you want a deeper explanation of how entities work in SEO and AI search, this is covered in more detail in our guide to understanding entities for SEO and AI search.
In practice, AI SEO combines technical SEO, structured content, digital PR and trust signals into a single visibility strategy.
Top AI SEO Agencies in the UK
1. The Small Biz Expert
Founded: 2017
Best for:
Small and medium-sized businesses that want to improve how they are understood, represented and recommended by AI-driven search, without needing enterprise budgets or overly complex strategies.
Why we stand out:
We’ve been helping SMEs navigate SEO for almost ten years, and during that time we’ve seen search evolve from keywords, to intent, to entities - and now to AI-driven answers. What we do today is a natural continuation of that journey, not a sudden pivot.
Our focus is on making your business easy for AI systems to understand and explain. That means being clear about who you are, what you do, who you help and why you’re credible. We do this through entity-based SEO, Answer Engine Optimisation (AEO), structured content and digital PR that reinforces trust beyond your own website.
AI SEO isn’t treated as a bolt-on service. It’s built into how we approach SEO as a whole. For SMEs especially, this matters. AI systems don’t just favour the biggest brands, they favour the clearest ones. By prioritising clarity, consistency and credibility, we help smaller businesses compete for visibility in AI-generated answers, summaries and recommendations in a way that actually makes sense for their size and stage.
Website: https://www.thesmallbizexpert.co.uk/
How we approach AI SEO
We know there isn’t a single “right” way to do AI SEO, especially for SMEs. That’s why we work in a few different ways, depending on what a business actually needs.
For some clients, we act as a fully outsourced partner, managing SEO, AEO and supporting digital PR end to end. This works well for businesses without in-house marketing teams, or where SEO needs a consistent, hands-on approach.
For others, we work in a more consultative role, supporting in-house teams with strategy, direction and implementation guidance. This often includes training, documentation and ongoing support to help internal teams build confidence and capability around AI-led search.
We also regularly work through one-off or periodic audits, which can include AI visibility reviews, entity audits, content structure audits or technical SEO audits. These are often used as a starting point, or as a sense-check for businesses that want independent insight before deciding what to tackle next.
Get in touch to find out how we can help you get found on AI search.
2. Found
Founded: 2005
Best for:
Mid-sized and enterprise businesses looking for a performance-led SEO approach that connects organic visibility with wider digital marketing activity.
Why they stand out:
Found is a long-established UK digital marketing agency with strong foundations in SEO, paid media and analytics. Their approach reflects how organic search fits into a broader digital ecosystem, which aligns with how AI-driven search evaluates relevance and usefulness.
By combining technical SEO, content strategy and performance insight, Found supports the contextual signals AI systems rely on when generating summaries and recommendations.
Website: https://www.found.co.uk/
3. Impression
Founded: 2012
Best for:
Mid-sized to enterprise businesses that want SEO, digital PR and content marketing working together.
Why they stand out:
Impression blends technical SEO with digital PR and performance-led content. This is increasingly important in AI search, where authority is assessed through both on-site signals and third-party validation.
Their PR-led approach helps brands earn recognition beyond their own websites, supporting the trust signals AI systems use to assess credibility.
Website: https://www.impressiondigital.com/
4. Curated Digital
Founded: c.2016
Best for:
Growth-focused businesses that want SEO driven by quality, relevance and long-term authority.
Why they stand out:
Curated Digital focuses on thoughtful, high-quality SEO and content strategies. Their work aligns well with AI-driven search, which increasingly prioritises usefulness, clarity and genuine expertise.
Rather than chasing volume-led tactics, they build topical relevance and structured content that supports how AI systems interpret and summarise information.
Website: https://curated-digital.com/
5. Verve Search
Founded: 2015
Best for:
Brands that need to strengthen authority, media presence and third-party credibility.
Why they stand out:
Verve Search specialises in digital PR, which plays a significant role in AI visibility. AI systems assess trust by evaluating who is cited, mentioned and referenced across authoritative sources.
Their focus on meaningful coverage supports AI-driven discovery when combined with strong on-site SEO foundations.
Website: https://www.vervesearch.com/
6. Propellernet
Founded: 2003
Best for:
Businesses looking for a holistic SEO and content-led approach.
Why they stand out:
Propellernet combines technical SEO, content strategy and analytics, with an emphasis on relevance and usefulness. This aligns with AI systems that prioritise intent and real-world value.
Their integrated digital perspective supports the consistency AI systems look for when forming summaries and recommendations.
Website: https://www.propellernet.co.uk/
7. Rise at Seven
Founded: 2019
Best for:
Brands that want to build strong brand authority and visibility through digital PR-led SEO, particularly in competitive or fast-moving markets.
Why they stand out:
Rise at Seven is best known for its digital PR-first approach, which aligns closely with how AI systems assess credibility and prominence. AI-driven search increasingly relies on authoritative mentions, citations and media coverage to understand which brands are trusted and relevant.
Their campaigns focus on earning attention through creative storytelling and data-led PR, helping brands become widely referenced across high-authority publications. When paired with solid on-site SEO foundations, this type of visibility can significantly influence how AI tools summarise and recommend brands.
Website: https://riseatseven.com/
How to Choose the Right AI SEO Agency
The most effective AI SEO strategies are built on experienced SEO foundations, not AI hype.
In most cases, the best choice is an SEO agency that is actively adapting its approach for AI-driven search, rather than one that has appeared recently with a new label. This is where disciplines such as Answer Engine Optimisation (AEO) and digital PR play an increasingly important role.
AI SEO works best when supported by:
Strong technical SEO
Content written for real users
Clear brand positioning
Digital PR and off-site validation
The goal is not to manipulate AI systems, but to make your business easy to understand and easy to trust.
When AI SEO May Not Be the Right Priority
AI SEO may not be the immediate focus for:
Very early-stage websites
Businesses with no existing authority or mentions
Brands still defining their core offering
In these cases, SEO foundations and brand-building usually come first, with AI-focused optimisation layered in over time.
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An AI SEO agency helps businesses improve how they are understood, summarised and recommended by AI-driven search tools. This builds on traditional SEO by focusing on entities, trust signals and structured content.
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AI SEO is an evolution of SEO, not a replacement. It expands traditional SEO by accounting for how AI systems interpret brand identity, authority and credibility.
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No. AI-generated answers cannot be guaranteed. AI SEO improves the likelihood of inclusion by strengthening clarity, authority and third-party validation.
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No. AI answers vary based on context, phrasing, location and platform. This is why AI SEO focuses on consistency rather than individual responses.
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Yes. AI SEO is often particularly effective for SMEs, as AI systems tend to favour brands that are clear, consistent and well-defined.
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AI SEO is a medium-to-long-term strategy. Results develop gradually as trust, authority and consistency increase.
