PPC Services for Law Firms

Pay-per-click (PPC) advertising can be one of the most effective ways for law firms to generate new business — but only if campaigns are set up and managed correctly. In the legal sector, competition is fierce, cost-per-click is high, and the margin for error is slim. Terms like personal injury lawyer can cost over £20 per click, which means the difference between a profitable campaign and a wasted budget lies in the detail.

At The Small Biz Expert, we specialise in running Google Ads campaigns and PPC services for law firms. As a legal PPC agency, we help solicitors, barristers, and specialist practices create data-driven PPC strategies that attract prospective clients, improve return on investment, and strengthen your online presence.

Customer Testimonials

Why Law Firms Invest in PPC Campaigns

When people search for legal services, they’re rarely browsing. They need help, and they need it quickly. That makes PPC one of the most powerful tools available to law firms. With the right setup, your firm can appear at the very top of Google when someone searches “family solicitor near me”, “employment lawyer in London” or “personal injury lawyer advice”.

Benefits of well-structured PPC campaigns include:

  • Immediate visibility with highly targeted PPC ads at the top of search results

  • Reaching your exact target audience when they’re ready to act

  • Flexible budgets — you control spend and can scale up or down

  • Clear measurement of campaign performance so you can track return on investment

The challenge? Legal keywords are expensive. That’s why you need a specialist partner who knows how to minimise wasted clicks and maximise results.

For law firms focusing on B2B work, combining our PPC services with LinkedIn marketing for law firms can be a decisive competitive advantage.

Our Approach to Law Firm PPC Services

At The Small Biz Expert, we don’t believe in one-size-fits-all advertising. Every firm has different practice areas, locations, and goals. Our role is to design PPC strategies that bring you the best possible results for your budget.

Here’s how we do it:

In-depth Keyword Research

Success starts with targeting the right specific keywords.

We go beyond obvious search terms like “solicitor near me” and build campaigns around intent-driven phrases that indicate someone is ready to hire.


Funnel Optimisation

We don’t just look at your ads - we create an entire ecosystem designed to convert searches to paying customers. From landing pages to lead magnets - we helpensure your ads drive conversions, not just clicks.

Negative Keywords

We protect your budget with comprehensive negative keyword lists to cut out irrelevant searches.

If you don’t handle legal aid cases, for example, you shouldn’t be paying for those clicks.


Ongoing Optimisation

PPC isn’t “set and forget”. We review search terms, ad performance, and campaign structure consistently to improve results. Our data-driven approach means decisions are based on facts, not guesswork.

Highly Targeted Campaigns

Our pay-per-click PPC advertising focuses on being highly targeted from geographic filters (reaching people in your area) to tailored ad copy that speaks directly to your prospective clients.


Working With You

We understand that your needs and priorities may change as does search behaviour. That’s why we adapt your strategy according to both your business needs and the PPC audition  environment. 

Improving Your ROI

Ultimately, what matters most is return on investment. Our goal isn’t just to drive traffic; it’s to deliver leads and clients that make PPC profitable for your firm. By combining keyword research, negative keywords, and constant optimisation, we make sure your campaigns don’t just look good in a report — they deliver measurable results. 

While PPC can generate leads rapidly, you can combine it with our SEO services for law firms to really supercharge your visibility.


Read Our Latest PPC Articles

FAQ’s About Our Law Firm PPC Servcies

  • Yes, with the right approach. Legal terms and keywords can be competitive but we help all sizes of law firms to genrate high value cases that outweight the spend.

  •  Budgets vary depending on practice area and location. Some firms spend a few hundred pounds a month, others several thousand. We’ll help you design a strategy that matches your goals.


  •  Yes. We provide full reporting on campaign performance, from clicks and calls to qualified enquiries, so you know exactly how your ads are working

  •  No. Our PPC services are offered on a rolling monthly basis, with no long tie-ins. You always own your Google Ads account.

  • Yes. If you wish to run your ads in house with some expert help our Google Ads Training may be ideal for your team.