LinkedIn Marketing For Law Firms

LinkedIn has become one of the most powerful platforms for law firms. It’s where business decision-makers spend time, where referral relationships are built, and where your expertise can be showcased to prospective clients.

At The Small Biz Expert, we offer both organic LinkedIn marketing for law firms and LinkedIn advertising for lawyers, combining these two approaches into effective strategies that enhance your profile, expand your network, and generate measurable leads.

Customer Testimonials

Why LinkedIn is ideal for the Legal Sector

Law is a people business. Whether you’re winning referrals, targeting business owners, or raising awareness of your practice areas, LinkedIn is the natural home for professional networking.

Benefits of LinkedIn marketing for law firms include:

  • Building visibility among decision makers and referral partners

  • Positioning your lawyers as trusted thought leaders in the legal industry

  • Driving enquiries from business owners actively seeking legal support

  • Supporting recruitment and employer branding for your firm

  • Measuring engagement and campaign performance to show ROI

The challenge? LinkedIn is crowded, and many firms either post sporadically or waste budget on poorly targeted ads. That’s where a structured approach comes in.

Our SEO Services for Lawyers

Every business we work with is different, which is why we build bespoke strategies. As an experienced SEO agency for law firms, we focus on what will generate real results for your practice areas and location.

Organic Content Strategy and Posting

We create a LinkedIn content strategy designed to highlight your areas of expertise and create engaging posts designed to position you as the authority in your practice area. We can work with both individuals and on your company page to create a joined up Linkedin ecosystem.

Employee Advocacy

We train and encourage your team to use LinkedIn effectively, extending your firms reach and credibility and building leaders of the future.

LinkedIn Advertising for Law Firms

We help you to create highly targeted and effective advertising campaings, driven by data. We can help setup full funnels including ebooks, events (both online and in person) and promote them on LinkedIn.

Working With You

We work closely with your teams to create both paid and organic strategies that meet your business goals.

How we deliver results

We provide both “done for you” and done with you LinkedIn services, meaning that there is always an option that will suit your budget and internal resources. Every firm has different needs, so we offer a flexible approach. Whether you want to outsource everything or prefer to keep marketing in-house with some expert guidance, we’ll adapt to suit you.

Audits and Strategy Planning

We can review your existing LinkedIn prescence and campaings to understand your audience, goals and where there are untapped opportunities

Full LinkedIn Managment

We can run your organic LinkedIn pages, or advertising campaings, takinig a full funnel approach.

Done With You LinkedIn

Collaborative support through consultancy and coaching. We work alongside your team to build skills, set strategy, and refine content together.

Training

We offer tailored LinkedIn Training for teams - ideal to help fee earners make the most of their profiles.

We also provide LinkedIn advertising training - ideal for those reponsible for marketing to undertstand how to setup and optimise campaings.

Read Our Latest LinkedIn Articles

FAQ’s About Our LinkedIn Services for Law Frims

  • Yes. LinkedIn is one of the best platforms for law firms targeting business clients, referral networks, or raising their professional profile.

  • Yes. Many agencies only cover ads, but we offer the full mix: content, employee advocacy, and LinkedIn advertising for lawyers.

  • We track campaign performance, including impressions, engagement, and qualified leads, so you can see the ROI of your LinkedIn marketing campaigns.

  • No. Like all our services, we work on rolling monthly agreements — we prefer to earn your trust with results.The only except is if you want us to run a LinkedIn campaing for a specific period (e.g 6 weeks) in which we will provide a flat fee for the term.