Case study: Google & Meta Ads - Homeware Brand

This ecommerce homeware brand had built strong success around its core product range, generating consistent sales and repeat customers. As the business expanded its product offering, however, it became increasingly difficult to generate visibility and demand for newer collections.

While the original range continued to perform well, the newer product categories had limited search visibility and had not yet developed the same level of awareness. The client had not previously invested in paid advertising, meaning there was a significant opportunity to use PPC to accelerate visibility and support growth across the broader product catalogue.

We implemented a combined Google Ads and Meta Ads strategy designed to increase both visibility and revenue, while ensuring spend remained commercially efficient.

The challenge

The business had recently expanded its product range significantly, introducing new collections aimed at broadening its appeal and increasing average order value.

However, without existing search demand or strong awareness, many of these newer products were difficult for potential customers to discover. Website traffic and sales remained heavily weighted towards the original core range, limiting the return on investment from the expanded catalogue.

The client wanted to ensure that their growing product range translated into meaningful commercial growth, while maintaining a strong return on ad spend.

They were also starting from a relatively blank slate in terms of paid advertising, meaning campaign structure, tracking and optimisation needed to be implemented from the ground up.

The Work

We developed a strategy combining Google Ads and Meta Ads to support both immediate purchase intent and longer-term demand generation.

Google Ads allowed us to capture high-intent searches from users actively looking for relevant homeware products, ensuring strong visibility across both established and newer product categories.

Meta Ads allowed us to introduce the new collections to carefully selected audiences, helping to build awareness and generate interest earlier in the buying journey.

Key elements of the strategy included:

• Google Shopping and Performance Max campaigns to showcase the full product range visually within search results

• Search campaigns targeting high-intent queries for key product categories

• Paid social campaigns designed to introduce new product ranges to relevant audiences

• Remarketing campaigns to re-engage previous site visitors

• Ongoing testing and optimisation to improve efficiency and scale performance

• Conversion tracking improvements to ensure reliable performance measurement

We also provided conversion rate optimisation recommendations to help ensure increased traffic translated into measurable revenue growth.

The Results

The campaigns quickly increased visibility across a much wider portion of the product catalogue, helping the newer ranges gain traction alongside the already successful core products.

As performance data accumulated, we were able to refine campaign structure and budget allocation, prioritising the areas delivering the strongest commercial return.

Key results included:

• ROAS increased from 3 to 9 – representing a threefold improvement in advertising efficiency

• Website traffic increased by 400%, significantly expanding the pool of potential customers discovering the brand

• Revenue increased by 25% year-on-year, demonstrating meaningful commercial growth

• Increased visibility across newer product categories, reducing reliance on a single core product range

• A scalable framework for future product launches, enabling new products to gain traction more quickly

By combining demand capture through Google Ads with demand generation through Meta Ads, the business accelerated awareness of new product ranges while maintaining strong profitability.