ChatGPT Advertising
Need Help With Your ChatGPT Ads?
ChatGPT advertising is now available to UK businesses. It is new, interesting and, understandably, leaving plenty of people wondering where on earth to begin.
We combine years of experience across PPC, paid social, SEO, landing pages and conversion tracking to help businesses approach ChatGPT Ads with a proper strategy and realistic expectations.
Can you help me find the right service for my business?
Relevant advertising, shown at the point someone is actively considering what to do next.
Need Help With Your ChatGPT Ads?
The way people search is changing. Instead of scrolling through pages of links, users are increasingly relying on AI engines such as Google’s AI Overviews, ChatGPT, Perplexity and Bing Copilot to give them direct answers. If your business is not appearing in these answer boxes, you are already behind.
Answer Engine Optimisation helps your business become visible in AI-generated answers. It improves how clearly search engines and large language models understand your brand, your expertise and your services, so they can confidently include you as a source.
At The Small Biz Expert, we help businesses prepare for the future of search by making sure their content is understood, trusted and surfaced by AI.
Help With Your First ChatGPT Ads Campaign
ChatGPT Ads may be new, but you should not have to work out the entire platform alone.
We can help you assess whether ChatGPT advertising is suitable for your business, plan your first campaign and put the right measurement in place from the beginning.
Our approach is grounded in years of practical experience across PPC, paid social, SEO and conversion optimisation. We apply those skills to the new platform while being honest about what is still being tested and learned.
Discuss your campaignCampaign strategy and planning
We look at your goals, audience, offer and wider advertising activity before deciding what a useful first campaign should actually involve.
Ads Manager setup
Support with the practical setup of your advertiser account, including business details, verification, billing and access.
Conversational intent research
We research the detailed questions, needs and situations that could make your product or service relevant within a conversation.
Ad copy and creative
Clear, varied ads that explain what you offer, who it is for and why somebody might find it useful at that particular moment.
Landing page support
We make sure the page behind your advert matches its message, answers the right questions and provides an obvious next step.
Conversion tracking
Tracking is put in place so we can understand what happens after somebody clicks, rather than simply reporting how much was spent.
Ongoing management and optimisation
We monitor the early results, make considered improvements and help you decide whether the campaign should be developed further.
Should Your Business Be Advertising on ChatGPT?
Possibly. But we would want to look at your business before telling you to spend money on it.
ChatGPT Ads are still in beta, and the platform is not currently open to every type of advertiser. OpenAI is initially focusing on areas such as household and lifestyle products, local services, travel, experiences, education and digital products.
Even if your business is eligible, that does not automatically mean ChatGPT should become your main advertising channel.
What you sell and whether it meets the current advertising policies
How your customers normally research your products or services
The questions they tend to ask before they are ready to buy
Whether ChatGPT is likely to feature in that customer journey
Whether your website is ready to turn relevant traffic into enquiries
How much budget you can realistically allocate to an initial test
How we will measure the campaign and decide whether it is working
Sometimes ChatGPT Ads will be worth testing. Sometimes your money will be better spent improving an existing Google or Meta campaign first.
We are comfortable telling you either.ChatGPT Ads Are New. Paid Advertising Isn’t.
We will not pretend we have been running ChatGPT Ads for years. Nobody has.
What we have been doing for years is managing advertising campaigns, researching what people search for, writing ads, improving landing pages and working out which activity is actually bringing in business.
ChatGPT may be a new place to advertise, but plenty of the thinking behind a good campaign is reassuringly familiar.
We know how to plan and manage paid campaigns
We are used to working with real budgets and businesses that need something useful in return. That means thinking carefully about the campaign structure, the message and what you are actually trying to achieve before any money is spent.
We understand that the advert has to fit where it appears
An advert that works on Google will not necessarily work on Facebook, LinkedIn or ChatGPT. We look at why somebody is using the platform, what they are doing at that moment and what is likely to get their attention without feeling completely out of place.
We already think beyond a list of short keywords
A large part of our SEO work involves understanding the longer, more specific questions people ask before choosing a business. ChatGPT conversations are different from Google searches, but that experience gives us a useful place to begin.
We know that getting the click is only half the job
If somebody clicks your advert and lands on a confusing page, the platform is not really the problem. We look at the full journey and make sure you can see whether those clicks are turning into enquiries or sales.
The advert still needs to reach the right person, say something useful and lead to a page that makes it easy to take the next step.
Customer Testimonials
A Few Things You Might Be Wondering
ChatGPT advertising is still very new, so it is entirely reasonable to have questions. These are some of the ones we are already being asked.
Get in touch and we will give you a straight answer. If we do not know yet, we will tell you that too.
Ask us a question01 Can UK businesses advertise on ChatGPT?
Yes. OpenAI’s Ads Manager Beta is currently available to businesses based in the United Kingdom. The platform is still in beta, so its features and availability may continue to change.
02 Where do ChatGPT Ads appear?
Ads can appear beneath relevant ChatGPT conversations. They are clearly labelled and kept separate from the answer produced by ChatGPT.
03 Who will see my adverts?
Ads may currently be shown to eligible people using ChatGPT’s Free and Go plans. They are not shown on Plus, Pro, Business, Enterprise or Edu accounts, or to users believed to be under 18.
04 Does ChatGPT advertising use keywords?
Not in quite the same way as Google Search Ads. Advertisers can provide context hints covering relevant topics, conversations and keywords, but these are used to guide the system rather than act as exact targeting instructions.
05 How much does it cost to advertise on ChatGPT?
ChatGPT Ads currently supports both cost-per-click and cost-per-thousand-impression campaigns. Advertisers set their budget and maximum bids within Ads Manager.
There are not yet dependable benchmarks for every industry, so we recommend setting a controlled starting budget based on your goals and what your business is comfortable investing.
06 Can any type of business run ChatGPT Ads?
No. OpenAI currently restricts advertising in several sensitive and regulated areas, including certain healthcare, financial, legal, political, gambling, alcohol and adult categories.
We will check your business against the latest advertising policies before recommending a campaign.
07 Will I need a separate landing page?
It depends on what you already have. If an existing page clearly matches the advert and makes the next step obvious, we may be able to use it.
If it tries to explain everything your business has ever done, a more focused landing page will probably be a better option.
08 Do you offer one-off setup or ongoing management?
We can discuss campaign planning and setup, ongoing management or consultancy for businesses that want to manage the account internally. We will recommend the level of support that makes sense for your business and internal team.
09 Can you guarantee that ChatGPT Ads will work?
No, and neither should anybody else. Results will depend on your offer, industry, ads, landing page, budget and the amount of suitable advertising inventory available.
What we can do is build the campaign carefully, track it properly and make decisions based on what the results are telling us.
Still wondering whether ChatGPT Ads could work for your business?
Book a discovery call