Facebook & Google PPC Advertising - Aesthetics 


Elite Aesthetics are a leading provider of cosmetic treatments in Kent. Run by Dr Shirin Lakhani, the clinic provides a wealth of high quality aesthetic treatments.

The clinic were looking to leverage their social media advertising to enhance a successful PR campaign for a number of services including the exciting O-Shot Treatment

Some of the difficulties that the clinic were facing included the fact that the treatment can be construed as adult in nature, and some treatments which they offer can be difficult to advertise on mediums such as Facebook and Google due to restrictions in the UK.

The Work

The Small Biz Expert consulted with Elite Aesthetics to come up with a series of online adverts for several treatments which were designed to both meet with ad guidelines of both Facebook and Google, and design attractive ads and individualised landing pages to ensure conversions.

The Results

The adverts on Facebook and Google resulted in a return on investment of over 1000% in bookings for the clinic. Visits to the website in general also increased by over 200%, lending an awareness of other treatments available for the clinic.