Instagram & Facebook - Subscription Box

Flaming Licks are a global hot sauce subscription box brand.

The company were looking to leverage both paid and organic social media on both Facebook and Instagram to increase subscriptions, build further brand awareness in both Europe and the USA, and had a goal to reach over 10,000 subscribers on Instagram (from 7500).

The Work

The Small Biz Expert consulted with Flaming Licks to come up with a new strategy to truly engage with users. Using both organic and paid ads, The Small Biz Expert created a new strategy that was truly build on current events, their specific target market and with an aim of growing brand awareness, increasing retention and adding more sales.

The Results

The adverts on Facebook and Instagram resulted in a ROAS 5 within 2 months.

We grew the organic follower numbers on Instagram from 7500 to over 10,000 in just two months using organic content and engagement

Reach of post increased by over 600% driving increased brand awareness and subscriptions.