Help shape the UK's independent marketing team report.

We're asking UK marketers to share what's really happening behind the scenes.

We’re after honest insights into what's working, what's changing, and where marketing teams need more support.

The survey takes less than 15 minutes to complete and you'll be the first to receive The Marketing Team Report when it's published.

Take part in the State of Marketing Survey.

THE MARKETING TEAM REPORT 2026

WHY WE'RE ASKING

Built by marketers.
Powered by real experiences.

Marketing moves quickly. New platforms emerge, AI changes workflows, budgets shift and customer behaviour evolves. Yet much of the advice available is still based on opinion rather than real experiences. The Marketing Team Report brings together insights from agency marketers, in-house teams and business owners responsible for marketing to create a practical snapshot of what's really happening today.

Real insights

No recycled advice or generic trends. Just honest experiences from marketers working across SEO, PPC, social media, AI, email and content every single day.

Practical findings

Every response helps create a report full of useful benchmarks, common challenges and emerging trends that marketers can actually learn from.

Be first to receive the report

Complete the survey today and you'll be among the first to receive The Marketing Team Report 2026 when it's published.

What we’re asking about

The realities behind modern marketing.

The survey explores the pressure, priorities and expectations shaping marketing roles right now, from AI and reporting to workload, leadership and external support.

01

Marketing pressure

Marketing pressure

How manageable does the job really feel? We’re asking about workload, channel overload, reporting pressure and whether marketers are being asked to do more with less.

02

AI expectations

AI expectations

Is AI reducing workloads, improving output, or just creating even more pressure for already stretched marketing teams?

03

Reporting & ROI

Reporting & ROI

How confident are marketers in proving performance internally, and do they actually trust the reporting they’re working from?

04

Agencies & freelancers

Agencies & freelancers

What teams outsource, what frustrates them about external support, and what matters most when choosing an agency or freelancer.

05

Channels & priorities

Channels & priorities

SEO, PPC, paid social, organic social, email, PR, content, CRM, events, analytics and everything else marketers are juggling.

06

The honest bit

The honest bit

What marketers wish leadership better understood, and what would make their role significantly easier right now.