Case study: Ecommerce PPC - Create Your World

Create Your World is an ecommerce retailer specialising in vinyl wraps designed to transform kitchens, furniture, and interiors without the cost and disruption of full renovation. Their products appeal to homeowners, renters and DIY enthusiasts looking for a practical way to update their space quickly and affordably.

The business had already begun using Google Ads as part of its growth strategy but were struggling to get results. They approached us to help refine their setup, improve data accuracy, and improve ads performance. 

Following a full review of the account, we implemented a series of improvements to tracking, campaign structure, product data and conversion rate optimisation (CRO). Together, these changes enabled the account to generate significantly stronger results and provided a clearer platform for ongoing growth.

The challenge

As with many growing ecommerce businesses, ensuring accurate tracking and a well organised campaign structure is essential in order to fully understand what is driving revenue and where budget can be used most effectively.

Alongside this, there were opportunities to refine the on-site user journey to help more visitors move from browsing products to completing a purchase.

The priority was therefore to refine the existing setup, improve data clarity, and create a structure that would support both short-term performance improvements and longer term scaling.

Our approach

The Small Biz Expert  began by reviewing the existing tracking and campaign structure to identify where additional clarity and control could support stronger performance.

A key focus was ensuring that ecommerce tracking was working properly  allowing us to clearly understand which campaigns and products were generating revenue. Once this foundation was in place, we introduced a more structured campaign approach designed to capture demand across different stages of the buying journey.

We also refined the product feed to ensure product information aligned more closely with how customers search. This helped improve visibility across relevant searches and provided Google with clearer signals when matching products to user intent.

Alongside campaign improvements, we provided conversion rate optimisation recommendations to enhance the website's performance. This included suggestions designed to make it easier for users to understand the product offering, build confidence in the purchase decision, and move through the buying journey more smoothly.

Results

The impact of these changes was evident quickly, with significant performance improvements within the first month.

Key outcomes included:

• 13x ROAS within 30 days. 

• 20% year-on-year sales increase by month 2. 

• Website conversion rate increased by 5%

This project highlights how refining tracking, structure, product data and user experience can unlock significant improvements in ecommerce performance.