Case study: Google Ads for a High Street Law Firm

A growing high street law firm wanted to increase inbound enquiries as they expanded into new locations. They were already running Google Ads in-house but weren’t seeing consistent results and had no reliable view of whether the investment was generating leads.

The Work

We began with a full audit of the Google Ads account, reviewing campaign structure, keyword strategy and bidding approach. Tracking had not been set up, meaning performance data was limited and decisions were being based on assumptions rather than evidence. The campaigns were also overly broad, attracting a high volume of branded traffic rather than users actively looking for legal services.

We rebuilt the account with tightly themed campaigns across core service areas including family, conveyancing, crime and immigration. Tracking was implemented so that enquiries could be measured accurately, and we continued to manage and optimise the account as the firm expanded into new regions.

The Results

With full visibility of what was working, the firm was able to drive predictable lead flow and support their wider growth plans.
Conversions increased by 150%, cost per acquisition reduced by 20%, and overall website traffic rose by 180%. The improvement in results allowed the firm to bring on additional fee earners and continue their expansion.