Case study: Social Media Management - ScORSA

ScORSA (Scottish Occupational Road Safety Alliance) exists to promote safer driving for work in Scotland, providing guidance and resources for organisations whose employees drive for business.

With limited internal resource and a desire to increase awareness, ScORSA approached us to support their social media efforts—specifically aiming to boost engagement and visibility across LinkedIn and Twitter. Their target audience includes any Scottish business with employees who drive, whether occasionally or as a core part of their role.

The Work

We began by developing a content strategy aligned with ScORSA’s existing themed calendar, focusing on creating consistent, informative, and engaging posts that would resonate with businesses and industry stakeholders.

We created a varied content bank including:

• Short-form videos

• Carousel graphics

• Informative image posts

• Document uploads and member resources

All content was designed to be educational, awareness-raising, and easy for audiences to engage with or share. Posts were published consistently on both LinkedIn and Twitter, with a purely organic approach—no paid promotion.

The Results

After just one month, the shift in engagement was huge, with followers increasing by 7% across channels, impressions rising by 300% on LinkedIn and 315% on Twitter, with engagement rising by 180% across channels.