Case study: PPC - Franchise

This franchise consultancy offers businesses looking to become a franchise business and legal support.

They had been running Google Ads for many years, but over the past few years, new competition had entered the market and their efforts were not getting as high a return as they had hoped.

The Work

The Small Biz Expert completely restructured the sales funnel, and advertising structure. We undertook extensive keyword research to increase value only where keywords were likely to convert and removed a significant amount of “dead wood” from the campaign.

Our content writers developed new and more enticing advertisements, and a retargeting campaign was implemented.

The Results

Within a month of starting the campaign, we almost doubled conversions year on year reducing cost per conversion by over 60% in a highly competitive market. Thanks to our strategies to increase quality scores and how appealing the ads were to Google itself, average cost per click reduced by £1.91 across a range of competitive and expensive keywords.

In turn this drove around 50 enquiries per month for this high value service based business.