Case study: SEO and User Experience Update for a Lighting Design Company
The Client
A lighting design company specialising in bespoke solutions that combine creativity, functionality, and style. They wanted to improve their online visibility and ensure their website reflected the same quality and professionalism as their design work.
The Work
We carried out a full SEO and UX audit of the website to identify what was holding them back. From there, we implemented a series of improvements, including:
Restructuring the website for clearer navigation and better user flow
Simplifying the layout to make it more user-friendly and aligned with their brand
Updating and optimising on-page content to improve search visibility
These changes were designed not only to boost rankings in search results but also to create a smoother, more engaging experience for visitors browsing the site.
The Results
The results were immediate and impressive. Month-on-month, the business saw a significant uplift in organic traffic compared to the previous year:
Month 3 – 31% increase
Month 4 – 67% increase
Month 5 – 82% increase
With a stronger site structure and optimised content, the company is now attracting more of the right visitors — and their online growth shows no sign of slowing down.
“I hope you are well. I just wanted to drop you a quick email and mention how well the SEO has worked on the website. Really good figures and hopefully it will keep growing. ”