Ecommerce PPC Services
Ecommerce PPC Agency
Smarter Google Ads for ecommerce brands that want more sales, better quality traffic, and clearer visibility of what is actually driving revenue.
We help ecommerce businesses improve Shopping performance, get more control over Performance Max, and build paid search accounts structured around commercial results rather than vanity metrics.
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Ecommerce PPC Agency supporting your growth
If you run an online shop, PPC should do more than simply send visitors to your site. It should help you generate profitable sales, show you which products are worth pushing harder, and give you a clearer view of what is actually driving revenue.
Our expertise goes beyond simple ad optimisation, and instead we embed ourselves into your business, offering advice on product management, website optimisation, and more.
Our PPC Services
Google Ads Management
Strategic management of Search, Shopping and Performance Max campaigns designed to improve lead quality, reduce wasted spend, and generate stronger commercial results.
Campaigns are structured to provide clearer insight into what is working, while supporting long term optimisation and growth.
Google Shopping & Feed Optimisation
Product feed structure plays a significant role in Shopping performance. We improve titles, attributes, segmentation and prioritisation so your strongest products gain better visibility.
This allows campaigns to scale more effectively and gives Google clearer signals about which products matter most to your business.
Performance Max Strategy
Performance Max can be powerful for ecommerce businesses, but without the right structure it can quickly become difficult to control.
We refine segmentation, search themes, asset structure and data inputs so the campaign aligns with commercial priorities rather than simply spending budget.
Tracking & Data Quality
Good decisions rely on good data. We review tracking setup to ensure conversions are being recorded accurately and attributed correctly.
This helps provide a clearer view of which campaigns are genuinely driving revenue and where budget is likely to have the greatest impact.
Some of Our Clients
Our approach to ecommerce PPC management
Successful ecommerce PPC relies on far more than choosing keywords or setting budgets. It requires a structured approach that combines product data, search intent, campaign structure and ongoing optimisation.
We begin by understanding your products, margins and priorities. Some products drive higher profit, some introduce new customers, and others support repeat purchase behaviour. Our strategy reflects these differences.
Campaigns are built to support commercial objectives rather than simply following platform defaults.
Google Shopping campaigns
Structured product groupings designed to maximise visibility for high-intent searches while maintaining control over budget allocation.
Performance Max campaigns
Carefully structured PMax campaigns aligned with feed quality and audience signals to ensure automation works in your favour.
Search campaigns
High-intent keyword targeting capturing customers actively looking to purchase specific products or product categories.
Brand protection
Ensuring your brand traffic converts efficiently and competitors are not capturing customers already searching for you.
Remarketing campaigns
Re-engaging visitors who have shown interest in your products, helping to increase conversion rate and maximise return on ad spend.
Feed optimisation
Improving product titles, attributes and categorisation to increase visibility and improve click-through rates within Shopping campaigns.
Bid strategy testing
Ongoing refinement of bidding approaches based on real performance data, ensuring campaigns continue to improve over time.
Conversion tracking
Ensuring accurate tracking setup so decisions are based on reliable data, supporting better optimisation and clearer reporting.
London’s Digital Agency
View Our Case Studies
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300% Increase in ROAS - Homeware
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PPC Success - 13 x ROAS - Create Your World
Read our Latest Ecommerce Articles
Ecommerce PPC FAQs
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Ecommerce PPC (pay-per-click) is a form of online advertising where you pay each time someone clicks on your ad. For ecommerce brands, this typically includes Google Shopping, Search ads, and paid social campaigns. The goal is to put your products in front of people who are actively looking to buy, driving traffic that converts into sales.
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Google Shopping Ads show your products directly in search results, including the image, price, and product name. They are one of the most effective ecommerce ad formats because they capture high-intent searches from people who already know what they are looking for. For most ecommerce businesses, they form the foundation of a profitable PPC strategy.
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We never tie you into a long term contract. Our ongoing SEO services are on a one month rolling contract that can be cancelled on one month’s notice at any time.
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Yes, we work with all of the major ecommerce platforms. Whether you’re using Shopify, WooCommerce, Magento, Wix or something more bespoke, we’ll adapt our ecommerce PPC services to fit your tech stack. However we may need to liasie with your web developers.
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We offer both! If you just want an ecommerce PPC expert to check your campaings and give you clear, prioritised actions – we can do that. If you’d prefer monthly support with implementation, optimisation and growth, we offer ongoing packages
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Yes, your product feed, managed via oogle Merchant Centre, is essential for Shopping Ads and Performance Max campaigns. It contains all your product information, and its quality has a direct impact on performance. Poorly structured feeds often lead to wasted spend, while well-optimised feeds improve visibility and conversion rates.
Our PPC services included feed management as standard.
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There’s no fixed answer, as it depends on your industry, competition, and goals. What matters most is profitability rather than spend. We typically recommend starting with a budget that allows for meaningful data collection, then scaling based on what’s working - however we can advise on budget upon a consultation with you.